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Hyundai Robotics sponsors the 26th Dream Concert and launches a global marketing campaign

Author 홈페이지관리 | Date 2020.09.04

Hyundai Robotics, Oilbank, Construction Equipment, and Energy Solutions collaborate as joint sponsors to promote brand awareness and increase global sales

"Dream concert with high technology synergizes with high-tech corporations"

 

Hyundai Heavy Industries Group affiliates Hyundai Robotics, Hyundai Oilbank, Hyundai Construction Equipment, and Hyundai Energy Solutions announced on the 21st that they will sponsor the 26th Dream Concert.

 

The Dream Concert will feature top K-pop artists, such as EXO-SC, AB6IX, Red Velvet, Mamamoo, and ITZY. Due to the recent COVID-19 outbreak, it will be a non-contact concert held for two days on the 25th and 26th.

 

It will broadcast live on the YouTube channels, "The K-POP" and V LIVE's "V MUSIC," and also air around the world on the global music channel, MTV.

The Hyundai Heavy Industries Group affiliates plan to increase global sales of their flagship products and raise brand awareness through direct and indirect exposure at this year's Dream Concert. They expect to use this opportunity to market themselves to potential domestic customers with a reinvented image of themselves as young and dynamic corporations.

 

Hyundai Robotics, which has demonstrated energetic progress since branching off on its own in May, is announcing its brand image as a "Smart Factory Total Solution Provider" in its advertisements.

Moreover, it is featuring its flagship industrial robot, new collaborative robots, and mobile service robots in advertisements. A Hyundai Robotics official says that by showcasing a wide range of products, Hyundai Robotics is emphasizing the fact that it is a smart solutions provider rather than a simple robot seller.

 

Hyundai Oilbank, a concert sponsor since 1995, is presenting an advertisement for the premium lubricant, Hyundai XTeer.

Meanwhile, Hyundai Construction Equipment is featuring their recently launched "A Series" next-gen excavator lineup in advertisements.

Hyundai Energy Solutions is showcasing their high-powered double-sided solar power module produced at their Eumseong, Chungcheongbuk-do smart factory, which completed construction this month.

 

According to a Hyundai Oilbank official, “This is literally a Dream Concert that adds cutting-edge technologies, such as virtual and augmented reality and 3D acoustics, to a stage featuring top K-pop idols,” adding, “We expect it to create a positive synergy with our corporate brands as makers of state-of-the-art products like premium lubricants, robots, and solar power modules.”

 


 

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